The Challenge
Most people don’t avoid healthcare because they don’t care. They avoid it because the cost feels unpredictable, and when you’re not sure what it’s going to cost, planning turns into procrastination. The challenge was creating a series that makes “planning ahead” feel simple, human, and doable… without sounding like a lecture or a hard sell.
The Goal
Produce a 5-video series that helps people: understand how to think ahead about healthcare and wellness costs feel more in control of the “what if” moments see a clear next step for planning and paying over time build trust through clarity, not hype
The Creative Approach
We built the series to feel like a helpful guide...not an ad. Each video used a host-led format for credibility and warmth, supported by stock footage + motion graphics to make the ideas visual and easy to absorb. The creative priority was clarity per second: quick hooks that speak to real-life situations simple frameworks (not jargon) motion graphics that explain, not decorate a consistent structure across all 5 videos so the message compounds
Production Highlights
5-video series built for consistency and scale Hybrid production: host + stock + motion graphics Platform-ready deliverables: structured for cutdowns and reuse Designed as a content library, not a one-off campaign (repeatable format + reusable assets)
Behind the Lens
I led this project as Executive Producer / Director from end-to-end, strategy through delivery. That included: shaping the narrative arc across the full series planning each episode’s structure, beats, and visual approach managing pre-pro, shoot execution, and post workflows guiding the host performance and pacing overseeing motion graphics, edits, versioning, and approvals keeping stakeholders aligned, timelines tight, and deliverables clean
The Impact
This series helped turn a big, stressful topic into something people can actually act on: take control, plan ahead, and make smarter healthcare decisions with confidence. And it gave the brand a repeatable content format that can expand into additional topics and categories over time.
