The Challenge
Turning expert interviews into a weekly, full-funnel content engine. Care Experts is CareCredit’s weekly podcast featuring doctors and specialists sharing practical insights across health + wellness categories (cosmetic, dental, vet, vision, and more), with new episodes released every Wednesday.
The Goal
A weekly show sounds simple… until you’re producing it like a real media operation. We weren’t just “making a podcast.” We were building a repeatable machine that could ship on schedule, across multiple categories, with a level of clarity and trust that healthcare audiences expect, while also generating enough supporting content to keep the brand visible between episodes. The biggest risk wasn’t quality. It was bottlenecks: approvals, last-minute edits, missing assets, unclear ownership, and “we’ll figure it out later” planning. Build a consistent release cadence and turn each episode into a content package that could drive: Top of funnel: discovery + attention Mid funnel: trust + education Bottom of funnel: action (without feeling salesy) And because Care Experts spans multiple verticals (dental, cosmetic, vet, vision, etc.), the content needed to stay brand-consistent while still feeling category-specific.
The Creative Approach
I treated every episode like a mini campaign. Instead of “record → edit → post,” we built a simple system: Plan the episode as a story: strong hook, clear value, clean structure Build the content kit upfront: what clips we’ll pull, what angles we’ll cover, what formats we need Create repeatable post templates: so output stays high without burning the team out Stay ahead of schedule: so nothing ships in a panic This is where real consistency comes from: not motivation, infrastructure.
Production Highlights
Care Experts isn’t only a podcast page, it’s distributed across major podcast platforms and supported by a steady stream of supporting content. Across the run of the project, this meant hundreds of deliverables, including: long-form episode edits short-form cutdowns for social hooks, titles, thumbnails, and packaging choices for discovery captions/SRTs and platform versions (vertical + horizontal) episode support assets (clips, pull-quotes, teasers, trailers) an organized content library so we could repurpose instead of recreate
Behind the Lens
I played a major role across the entire pipeline, pre-production through post, making sure the train never stopped. That included: owning weekly deliverables and timelines coordinating stakeholders, approvals, and handoffs overseeing edits, versioning, and packaging across formats building a production calendar that kept us weeks ahead, not days behind ensuring everything stayed aligned to brand voice + business goals
The Impact
A weekly show that shipped consistently, stayed organized at scale, and created a growing library of trust-building content across multiple healthcare categories, without turning every week into a fire drill. New episodes launched every Wednesday, reinforcing consistency for the audience and predictability for the business.
