The Challenge
Brandastic wanted paid-ready video creative that could do two things at once: 1. stop the scroll with a strong hook, and 2. communicate their value fast to the exact people who hire agencies. The challenge was making agency advertising feel less like “we’re a full-service team!” and more like: “oh… they actually get my world.” So I built two comedic concepts that dramatize common buyer pain points and the promise of leveling up with the right partner.
The Goal
Create a small set of performance-forward spots that: earn attention quickly (clear premise in the first seconds) make Brandastic memorable through simple, repeatable metaphors feel entertaining, not “agency-polished” work for paid campaigns (hero cut + cutdowns/variants) land a clear takeaway: Brandastic helps brands grow with strategy + execution
The Creative Approach
I developed two complementary concepts that hit from different angles: 1) “Too Many Hats” A marketing manager keeps getting hit with requests: Paid Social, Organic Social, Email, SEO, Web, Creative, Analytics… To visualize it, we literally stack hats on him until it becomes absurd. The joke is simple, but the message is sharp: one person can’t wear every hat forever. 2) “Brand Elevator” A character discovers an elevator that takes him upward… until it reaches the “Brandastic” level. It’s a clean visual metaphor for what buyers really want: a lift, clarity, momentum, and a higher standard of execution. Together, the spots act like a one-two punch: Hats = the pain (overload + chaos) Elevator = the outcome (leveling up with the right partner)
Production Highlights
Designed for paid performance: fast hooks, clean visuals, clear payoff Shot to maximize options: coverage for cutdowns, hooks, and alternate openers Delivered a hero cut + paid variants for testing and scaling Simple production design with strong props/metaphors so the message lands instantly
Behind the Lens
Executive Producer / Director (me): I led both projects end-to-end, creative through delivery. That included: concept development + scripting/story beats planning, shot lists, and production logistics crew coordination and on-set direction post-production oversight (edit pacing, comedic timing, graphics, finishing) stakeholder communication, approvals, and final delivery/versioning for paid
The Impact
These weren’t generic “agency montage” ads. They were concept-first spots built around real buyer tension and a clear promise. The result: Brandastic had two memorable campaign assets they could confidently run in paid, creative that feels human, specific, and easy to understand in seconds.
